Past Present and Future of Internet Marketing

Past

Internet marketing is the practice of using the Internet as a medium for a marketing campaign. An Internet marketing campaign can involve several different types of advertisements, including the banner bars that formed of core of online advertising efforts in the late 1990s, a newsletter distributed via e-mail, an interactive pop-up window, links to one World Wide Web site from another, and a Web site itself. Internet marketing efforts can be designed to push direct sales, build or solidify a brand, encourage repeat business, and garner customer information. Quite often, the Internet is just one of several mediums—including television, radio, and print—that companies use in their marketing campaigns.

Present

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

There has, of course, been a rapid rise in the number of e-commerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites.

But many other business models are using the internet to promote their business via websites, blogs, email, social media sites like Twitter and networking sites like LinkedIn. What's more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service.

Future

It’s the marriage of technology and creativity that has always captivated me. Ask my friends, it’s not uncommon to see me nerving out on a tech blog or gobbling up documentaries on the topic.
Recently, I watched a great one featuring the brilliant Dr. Michio Kaku. It was entitled “The World in 2030,” and although it was uploaded in 2009, it was surely years beyond it’s time.
Dr. Kaku’s fascinating lecture touches on what everyday life will look like in the year 2030. He purports that Moore’s Law will produce super-cheap, highly effective, expendable technology that will penetrate every facet of life in the near future.
He further relays that by 2020, computer chips will become so cheap that they will be worth less than a penny. Think about that: Smart scrap paper that transfers your dot jots to the cloud, wallpaper that replaces your TV, nano-machines we swallow to map our bodies, preventing disease. It’s strange to think, but people may someday ask the question, “What’s a computer?” Or kids may remark, “You guys had to carry those things?”