Internet effects on the Society

Internet effects on our Society:

Internet availability is not limited to computers or laptops now a days. Even mobile phones with internet facility are available at affordable process helping indirectly the internet to reach maximum number of users. In the recent years everything is related or trying to relate to internet. A simple case study shows how fast internet had grown.Television took more than 25 years to reach 10 million users where as computers took more than 10 years to reach the same number. But internet took less than 5 years to reach the same number. Recent studies show that even in the developing countries like India more than 40% of people are using internet and the purposes of internet usage is diverse. People are using internet for social networking, to know news instantly, to listen to music, to search or know something etc.

But what are the advantages of internet?

There are several advantages with the use of internet. The uses of internet includes but not limited to usage of search engines which will help you to collect data from all over the world, usage of email and other instant message services which are giving flexibility of sharing information among groups within seconds, usage of internet in shopping via online shopping carts helped both clients and customers. Internet has become a platform to share knowledge between different communities. Several universities are publishing their research papers in their websites/digital libraries and helping other university students, researchers and professors scholar activities.

How about disadvantages?

The laws of internet are different from one country to other country and the cyber crime departments are most neglected parts of the cop services. Taking this into consideration the cyber crime rate is increasing at dangerous pace which requires an intermediate attention by international law community

Online Buying Behavior

Search for products. Scroll. Scroll. Scroll. Found one. Can I buy it? Is this better than the other? How? Maybe I should look for some comments on this product.


In an online world this is a common behavior of a customer,it also includes the "Stages of buying cycle" discussed in other Marketing subjects. There are factors that affect the behavior of a customer; trust, capabilty, assurance or security.

On this post I will tackle "trust", "capability", and "security".

"When online shopping was first introduced to consumers, first time online shoppers were not comfortable using the internet for purchasing goods because they were not sure of their ability to shop for products over the internet (Bobbit and Dabholkar, 2001; Eastin and LaRose, 2000). "

On that quote from an article it is said that the purchasing power required by online markets are not the same as cashier type transaction. Mostly requires a credit/debit card,Visa or something alike,and not all customers have those.

Those without credit cards pays through other ways like remittances. Those with credit card will save the hassle. But both of them are still reluctant with the idea of purchasing e product because of "security" and "trust". Questions will surface like,"What if I pay then the product will not be delivered?" or "Is it safe to put my bank account information on this site?".

So,as a future marketers,what do you think is the best way to resolve those issues that can affect the profits of online sellers?

Impact of the Internet on Business

Twenty years ago, a business put advertisement in the local papers and they are joining a lots of local networking organization with the hope that customers will recognize their business especially the goods and services that they are selling. But when the Internet came in the Industry all of their old selling techniques has changed. A business is no longer dependent on its local customer based for its survival, its has a worldwide audience for its goods and services. But then, there is also a changes in the competition, it is no longer localized but it has now competition worldwide.

What do you think are the other changes and Impact of the Internet in the Business Companies? And how do you think the internet lessen the cost and labor of the business owner and such employees in the company?

Cultural issues

Culture Issues 

An important element of business trust is anticipating how the other party to a transaction will act in specific circumstances. That is one reason why companies with established brands can build online businesses more quickly and easily than a new company without a reputation. The brand conveys some expectations about how the company will behave. For example, a potential buyer might like to know how the seller would react to a claim by the buyer that the seller misrepresented the quality of the goods sold. Part of this knowledge derives from the buyer and seller sharing a common language and common customs. Business partners ideally have a common legal structure for resolving disputes. The combination of language and customs is often called culture. Most researchers agree that culture varies across national boundaries and, in many cases, varies across regions within nations. All companies must be aware of the differences in language and customs that make up the culture of any region in which they intend to do business.


Do you think culture issues is important? Then why?

The Impact of the Internet on Not-For-Profit Organizations

Most of the organizations are created for the purpose of generating sales volume and earning profit. But there also organizations that are "not-for-profit". There are 1.2 millions organizations are registered with the IRS as not-for-profit organizations. These type of organizations uses its surplus revenues to further achieve it's purpose and mission, rather than distributing its surplus income to the organizations directors as profit or revenues.

As the technology rapidly change and develop, Internet has been one of the greatest achievement that has been created. A non-profit organization does not typically different from for-profit business in some instances. Non-profit organizations need revenue, have expenditures, and are made up of people. The key difference has  been that traditional businesses operate in physical products to earn profits while non-profit organizations rely largely on donations.

One great impact of the Internet for non-profit organizations is the access with which they can attract, retain and coordinate with volunteers. Normally, a non-profit organization would have to campaign in a local area to find people that are interested in the organization. Instead of relying on meetings or expensive mailed newsletters, a non-profit organization can set up a website with a discussion board, news postings, and free e-mail newsletters. So, Internet allows the non-profit organization  to access to a virtually unlimited number of people who may be interested in the cause and objectives of the organization. They can be from any part of the world, since they will be organized online and not in a specific areas.

 As long as they hold values and courage that are beneficial to the organization and are willing to donate their time, resources and effort, then they are a valuable asset to any non-profit organization.

Language Issues

Language  is  the  key  to  a  person's  identity.  It  is  our  greatest  connection  that  allows  us  understand  each  other. It  can  be  defined  as  a  system  of  conceptual  symbols  that   allows  us  to communicate.   

In  the  E-Commerce,  Language  is  very  vital  especially  in  these  days  of  globalization. example  when  you  create  a website  the  home  page  should  have  versions  in  all  supported  languages,  as  should  all  first-level  link  to  the  home page. beyond  that,  pages  that  are  devoted  to  marketing,  product  information  should  be  given  a  high  translation  priority. To  make  the  customer  understand  more  about  your  website  or  product  just  make  sure  that  the  translation  is  very  clear  and  it  doesn't  change  the  meaning  of  what  you  want  to  say.

The  cultural  elements  is  very  important  because  it  can  affect  -  and sometimes  completely  change  -  the  user's  interpretation  of  text.
Most  companies  realize  that  the  only way  to  do business  effectively  in  other  cultures  is  to  adapt  to  those  culture.  The  phrase  "think  globally,  act  locally"  is  often  used  to  describe  this  approach.  

Why Language is important? 

Trust issue on web

The word TRUST is the act of placing confidence in someone or something else it is a fundamental human experience, necessary for society to function and for any person to be relatively happy. Without it, fear rules. Trust is not an either/or proposition, but a matter of degree, and certain life experiences can impact a person's ability to trust others.Everyone has uncertainty about whom to trust, how much to trust, when not to trust, and so forth at one time or another. In fact, every day we make choices about whom and how much to trust, and sometimes we are more willing to trust than at other times. If someone says they have a trust issue, they usually mean they have trouble trusting people for whatever reason. When mistrust seems to play a dominant role in a person's life, past disappointments or betrayals may be at the root of the issue. Mistrust is a valid and reasoned response to feeling betrayed or abandoned, but a person's life can be adversely affected when feelings of mistrust are pervasive, resulting in anxiety, anger, or self-doubt.

Online communication has become an integral part of most of our lives, and yet many people continue to view those they meet on the Internet with suspicion. They imagine that online forums are filled with sexual predators and people using false identities. Despite the fact that the Internet makes it easy to fabricate major lies, most of our online lies are minor, suggesting that, overall, we’re pretty honest on the Internet. But this doesn’t mean you should throw caution to the wind in pursuing online relationships or that there are not some people who do greatly misrepresent themselves online. Basic safety precautions should be taken when meeting an online friend offline for the first time, just as you would with anyone you don’t know well. Nowadays, for example people used to sell and buy online but sometimes trust in between the consumer and the seller can be put into chaos. Although online retailing is the future for many business and increasingly important to the economy, if consumers are not confident online, demand will grow at a slower rate, so these concerns right now might cause a huge effect on the online market, affecting different kind of businesses. 

However resolving trust issues on the web can be done. I think it's important to aim to be transparent, communicative, to never shut out the people who are paying your bills. It's not a call for opening up your email inbox to to the curious public, but simply a reasonable means of downgrading the level of anxiety people are currently feeling about their personal details being used as the fodder for an endless series of campaigns. There are good and bad ways to find out more about your costumers by treating them well means better, more accurate data, too! and also to overcome trust issues with people, delve into your relationship with life itself. Trust is a choice and your choice is the reality.

ONLINE MARKETING OBJECTIVES

Charlesworth enumerated three objectives to any Internet presence or activity, these are:

" 1) Brand development, 2) Revenue generation, and 3) Customer service/support "

1. Online visibility enhances the offline efforts of the company in brand developments.  This definitely strikes a presence in today's era where information advertising may be efficiently disseminated online to enhance brand visibility and thus, recall.

2. E-commerce, or online business transactions, opens avenues for increased generation of revenue in addition to off-line selling activities.  This may be effective in developing specific market niches that result from busy and hectic lifestyles of today as well as constant exposure of consumers to internet.

3. The continuous presence of customer service and support which are free and accessible will give a reputation of quality service and continuous patronage by satisfied customers.  The presence of internet makes this accessible all around the world, no more borders and tariffs to hinder efficient exchange.

For your comments, have you encountered examples of firms or organizations that used any of the three online objectives in developing marketing strategies?

Who moved my cheese?

Thank you for accepting my invitation.  Most of you are already co-authors of this blog. I invite everyone to post about his/her topic assigned and elaborate in your own words.  Everybody is expected to give his/her reactions or comments to every post made by each of your classmates.  At this point as we launch our blog for our continuous online discussions, may I invite you to watch the 11 minute movie on the link as follows:
https://www.youtube.com/watch?v=91YxXk3fmw8
https://www.youtube.com/watch?v=91YxXk3fmw8

Please answer the following questions:

1. How does the story of Ham and Haw relate to Internet Marketing and E-commerce?
2. What is the Cheese from the perspective of online marketing?
3.  What are the lessons of the story?

(Kindly answer the questions by attaching comments to this post. Thank you.)

Blog for MM Elect 3 students

https://www.youtube.com/watch?v=91YxXk3fmw8