ONLINE MARKETING OBJECTIVES
Charlesworth enumerated three objectives to any Internet presence or activity, these are:
" 1) Brand development, 2) Revenue generation, and 3) Customer service/support "
1. Online visibility enhances the offline efforts of the company in brand developments. This definitely strikes a presence in today's era where information advertising may be efficiently disseminated online to enhance brand visibility and thus, recall.
2. E-commerce, or online business transactions, opens avenues for increased generation of revenue in addition to off-line selling activities. This may be effective in developing specific market niches that result from busy and hectic lifestyles of today as well as constant exposure of consumers to internet.
3. The continuous presence of customer service and support which are free and accessible will give a reputation of quality service and continuous patronage by satisfied customers. The presence of internet makes this accessible all around the world, no more borders and tariffs to hinder efficient exchange.
For your comments, have you encountered examples of firms or organizations that used any of the three online objectives in developing marketing strategies?
Globe Communications have a very wide variety of choices or plans offered on their website. You can select offers base on your preferences (Brand Development). You can pay using Visa/PayPal or any major cards in their website too along with other identification process (Revenue Generation). Globe online customer support page allows customers/clients to read FAQs and provides answers to some(not all) questions possible (Customer Service).
ReplyDeleteAnd therefore,my answer to your question is Yes,I have encountered firms or organizations that uses those objectives.
Cherry Mobile is a firms that uses the three online objectives in developing marketing strategies
ReplyDelete1.) brand development- as you go to their website you can view all their products without the effort of going somewhere.
2.) Revenue recognition- you can buy their products even when you are at home, with this cherry mobile increases their sales thru online selling
3.)Customer Service/ Support - Customers can make comments, suggestions even complain and they will answer these immediately.
Our family is using the service of PLDT for more than a decade and it never fails to amused us with their landline innovations to bring its operations to world-class standards and become the best telecommunications company in the region, in their website since 1928 their brand development is really a big hit in the country starting from a local link to international link, then followed by upgrades such as wifi, tablets and more and tying up with different company for their products to be more recognized by consumers. Advertisement in different social media accounts and by having their own website provides an easy access for the consumers to choose the appropriate products and plans they wanted to have, their payment methods are also convenient for a busy person for example instead of going to pldt office, you can pay your bills through online (Metrobank online banking, Smart e-money Inc., Rocket and etc.) and "Bayad Centers". The company also offers a 24 hours customer service in many ways such as text, emails or calls for informations, directory assistance, bills, promos, and repairs.
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ReplyDeleteLazada is one of the large online market in Southeast Asia who use the three online marketing objectives
Brand development- as you go to lazada you can easy find what kind of product you will buy because they have lots of product and brand
Revenue generation- you can pay them using debit cards, cash on delivery and Banco de Oro credit card installments which not a lot of online shopping websites offer for their clients in the Philippines.
Customer service support- and if you have any complain you can contact them 24 hours a day and 7 days a week.
I bought my laptop in Lazada.com. And yes, they have Brand development by selling and offering a lot of products through the use of the Internet. I pay them cash in delivery. And ofcourse they're allowing everyone to contact them if there is a problem with the products they've sold.
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