Tuesday, July 14, 2015
Online Buying Behavior
Search for products. Scroll. Scroll. Scroll. Found one. Can I buy it? Is this better than the other? How? Maybe I should look for some comments on this product.
In an online world this is a common behavior of a customer,it also includes the "Stages of buying cycle" discussed in other Marketing subjects. There are factors that affect the behavior of a customer; trust, capabilty, assurance or security.
On this post I will tackle "trust", "capability", and "security".
"When online shopping was first introduced to consumers, first time online shoppers were not comfortable using the internet for purchasing goods because they were not sure of their ability to shop for products over the internet (Bobbit and Dabholkar, 2001; Eastin and LaRose, 2000). "
On that quote from an article it is said that the purchasing power required by online markets are not the same as cashier type transaction. Mostly requires a credit/debit card,Visa or something alike,and not all customers have those.
Those without credit cards pays through other ways like remittances. Those with credit card will save the hassle. But both of them are still reluctant with the idea of purchasing e product because of "security" and "trust". Questions will surface like,"What if I pay then the product will not be delivered?" or "Is it safe to put my bank account information on this site?".
So,as a future marketers,what do you think is the best way to resolve those issues that can affect the profits of online sellers?
Subscribe to:
Post Comments (Atom)
i think the best way to resolve this issue is not to make them disappointed with the product that they bought. so they can re-purchase again.
ReplyDeleteFraudulent orders are around the globe and it is part of the business. Most of the customers expect low prices. Before you drop your prices any lower, consider how this will affect your profit. Will there be any money left for you in a such a low margin? Consider all the other costs you have and the projected amount of sales you might make to calculate if you will actually make any money on such low prices. Seemingly, customers expect low or free shipping. That doesn’t mean that you have to offer it. If you offer free shipping, that doesn’t mean that it is free. It only means that it is you who pay for it. And where do you think you get the money to pay for it from? Your profit, naturally!! Every investment should be made with its potential return in mind. Only then the money you spend is justified..hmmm If you sell, you make money. That’s true but only if you also factor in all additional costs of running your business.
ReplyDeleteThe first thing that the online seller must consider is to know the buyer's feedback about the product, seeking information if they're satisfied or not about the product. Then make it as a basis to improve your service about the product.And prove to them that your an online business whom they can trust on to. So, in that way you can earn loyal customers who will patronize your product for a long period of time.
ReplyDelete