Who moved my cheese?

Thank you for accepting my invitation.  Most of you are already co-authors of this blog. I invite everyone to post about his/her topic assigned and elaborate in your own words.  Everybody is expected to give his/her reactions or comments to every post made by each of your classmates.  At this point as we launch our blog for our continuous online discussions, may I invite you to watch the 11 minute movie on the link as follows:
https://www.youtube.com/watch?v=91YxXk3fmw8
https://www.youtube.com/watch?v=91YxXk3fmw8

Please answer the following questions:

1. How does the story of Ham and Haw relate to Internet Marketing and E-commerce?
2. What is the Cheese from the perspective of online marketing?
3.  What are the lessons of the story?

(Kindly answer the questions by attaching comments to this post. Thank you.)